Dr. Barash founded Genetics, Ethics & Policy Consulting (GEPCI) in 1994 to provide consultative services in the areas of genetics, ethics, policy analysis, education and business development.   GEPCI's mission is to better ensure the integration of genomics to health care delivery by identifying and remedying barriers, providing customized education, ethics and policy analysis and business to business development.

Dr. Barash has worked with leading pharmacy, biotech and healthcare organizations around the world. She is a frequent guest speaker at industry conferences and is widely published on various aspects of integrating genomics into health care delivery.

She and her team assists organizations to develop strategies to:

Develop and deliver focused training to help companies navigate the complex
    challenges in incorporating genomics / proteomics into an  increasingly global
    economy.

  Achieve rapid market acceptance of new products

  Provide actionable insights to marketing opportunities

  Identify and address ethical issues associated with business practices

  An original yet highly effective approach to creating and assessing genetics
     education for a diverse audiences based on theories of learning, innovation
     adoption and substantial evaluation of comprehension

  Facilitating adoption of innovations in genetics and ehealth by using an
     extensive set of tools to remedy hidden factors that discourage change

  Anticipate and handle a wide range of ethical concerns arising from the
     use/misuse of genetic information

  Anticipate and respond to the effects of regulatory and policy proposals for
     business practice